Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487 •   Impact Factor: 9.11

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Understanding Moroccan Political Discourse through Citizens’ Cognitive Reception: A Critical Linguistic Study

Author(s) Dr. Sami Chaaibi
Country Morocco
Abstract This study is situated within the scope of critical analysis. It examines Moroccan citizens’ cognitive reception of political discourse through a linguistic and socio-cognitive perspective. Focusing on three major political parties representing the country’s principal ideological poles—the CU, PJD, and SUPF—the research investigates how citizens interpret political messages and the cognitive mechanisms underlying their perceptions. Guided by Van Dijk’s (2008) mental model theory, the study explores how participants construct understanding based on personal experiences, cultural knowledge, and socially shared representations. The Data collected via a cognitively structured questionnaire reveal that participants frequently rely on pre-existing mental models shaped by negative episodic memories, social images, and culturally ingrained perceptions. These cognitive patterns result in a persistent misalignment between politicians’ intended discourse and the public’s interpretations. The findings also indicate that participants judge political discourse more by the parties’ perceived social roles than by their actual ideologies, which contributes to fixed perceptions and widespread political disengagement among the Moroccan public. Accordingly, the study highlights the importance of political literacy as a mechanism to align citizens’ mental models with parties’ cognitive frameworks, thereby fostering a more coherent social understanding of Moroccan political messaging.
Keywords Moroccan political discourse, political parties, linguistic analysis, ideology, social cognition, public perception, mental models.
Discipline Sociology > Linguistic / Literature
Published In Volume 4, Issue 2, March-April 2026
Published On 2026-04-08
DOI https://doi.org/10.62127/aijmr.2026.v04i02.1248
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