Strategic CSR And Corporate Reputation: An Analytical Study of the Tata Group

Author(s)	Laveena Tandel
Country	India
Abstract	This study has looked into the strategic use of CSR to curb Corporate Reputation, a case study relating to the Tata Group. Through rather rigorous quantitative means, stakeholder surveys held in Kota and Jaipur, the research brought to bear the study on the question of Tata’s integrating CSR into their core business strategy and its resultant consequences emanating from perceptions of the brand and stakeholder attitude to trust. Correlation and regression analyses have brought to light a strong positive malware-link on companies that are seen to be practicing CSR against stakeholder loyalty, stakeholder trust, and reputation. The implications then would be that CSR has strategic place in reputation building in firms which aim at practicing social responsibility.
Keywords	Corporate Social Responsibility, Brand Reputation, Stakeholder Perception, Tata Group, Strategic CSR
Discipline	Other
Published In	Volume 4, Issue 3, May-June 2026
Published On	2026-05-23

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Advanced International Journal of Multidisciplinary Research