Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487 •   Impact Factor: 9.11

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Investor Perceptions of ESG Practices: A Survey on the Impact of Sustainable Investing

Author(s) Sandeep Harchandani
Country India
Abstract The research investigates how Environmental Social and Governance ESG practices affect investor behaviour and their decision-making processes about investments. The researchers used a survey-based methodology to gather information from 120 investors which included both individual and institutional investors to evaluate their viewpoints on ESG factors and their predicted financial results and their ethical values for making investment choices. Researchers used three data analysis techniques which included descriptive statistics and factor analysis and regression analysis to determine the main factors that influence investors who base their investment decisions on ESG criteria. The results demonstrate that sustainability particularly environmental and governance components serve as the primary factor which influences investor decision-making. Investors now view ESG investments as long-term financial assets which make ESG-related financial performance expectations an important factor in their investment decisions. Ethical and social considerations while relevant to the situation had a smaller effect on the results. The research identified two major obstacles which prevent companies from implementing ESG practices because they lack formal ESG reporting standards and they fear that ESG practices will lead to financial losses. The research demonstrates that ESG factors now play a vital role in investment decisions while explaining the necessity for better ESG data transparency and regulatory frameworks which will enable sustainable investing. The study demonstrates that ESG practices have developed into mandatory elements of investment strategies because investors want both ethical business practices and potential financial benefits.
Keywords ESG practices, investor perceptions, investment decisions, financial performance, sustainability.
Discipline Other
Published In Volume 4, Issue 3, May-June 2026
Published On 2026-05-23
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