Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487 •   Impact Factor: 9.11

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Impact of Provincial Culture on Coastal Karnataka Entrepreneurship

Author(s) Dr. Chandrashekara K, Dr. Jyothi Priya
Country India
Abstract Provincial culture shapes regional economic behaviour, social cohesion, and institutional adaptation within sub-national administrative boundaries. Culture shapes how we think, act, and relate to others by providing shared values, norms, and beliefs. The culture of India is not a single and each province (state and region) possesses its own distinct language, history, the long-standing customs, cooking methods, and recipes, attire, and art forms heavily influenced by its geography and historical migrations. Coastal Karnataka comprising the districts of Dakshina Kannada, Udupi, and Uttara Kannada, is widely recognized as one of India's most vibrant entrepreneurial hubs. The region's unique provincial culture shaped by its geography, diverse religious demographics, historical trade links, and socio-economic institutions which plays a foundational role in driving its distinct brand of entrepreneurship. This study sought to shed light on the impact of distinct language, history, the long-standing customs, cooking methods, recipes, attire on entrepreneurship. This study highlights the need for and impact of provincial culture on the region's entrepreneurial landscape. The aim of the present study is to understand the coastal culture which deeply shapes modern business and economic growth across coastal Karnataka. The present paper is based on the primary and secondary data. To have the understanding of provincial insight and opportunities in coastal Karnataka field study was conducted
Keywords Provincial, Culture, Coastal, Entrepreneurship, Economic Development.
Discipline Business Administration
Published In Volume 4, Issue 5, September-October 2026
Published On 2026-10-12
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