The Phenomenon Called Star - Bases of Emergence and Reasons of Popular Identification

Author(s)	Samarpita Ghosh-Ray
Country	India
Abstract	The phenomenon of star and the causes or bases of its emergence and popular identification is explored in this paper through a critical review of extant literature. The review examines the alternative explanation on this subject that posits reasons that are economic, sociological, cultural, historical and psychological in nature. An important component within the commodity complex of a film, a star is the prime attraction towards which the production value of the film is centred around as a gravitating force. The phenomenon of stardom, albeit a popular one is not a simplistic and thus is not explainable in any straitjacketed manner. It requires a deeper understanding of a discursive constructivist approach, the innate charisma of the star, the audience identification with a sacred object of totemic valences and a complementing superlative alter.
Keywords	Stars, Discourse, Appeal, Identification, Power, Charisma
Discipline	Sociology > Journalism / Media
Published In	Volume 2, Issue 3, May-June 2024
Published On	2024-06-02
Cite This	The Phenomenon Called Star - Bases of Emergence and Reasons of Popular Identification - Samarpita Ghosh-Ray - AIJMR Volume 2, Issue 3, May-June 2024. DOI 10.62127/aijmr.2024.v02i03.1062
DOI	https://doi.org/10.62127/aijmr.2024.v02i03.1062
Short DOI	https://doi.org/gtxrvm

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Advanced International Journal of Multidisciplinary Research