Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487

An Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 2 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

The Phenomenon Called Star - Bases of Emergence and Reasons of Popular Identification

Author(s) Samarpita Ghosh-Ray
Country India
Abstract The phenomenon of star and the causes or bases of its emergence and popular identification is explored in this paper through a critical review of extant literature. The review examines the alternative explanation on this subject that posits reasons that are economic, sociological, cultural, historical and psychological in nature. An important component within the commodity complex of a film, a star is the prime attraction towards which the production value of the film is centred around as a gravitating force. The phenomenon of stardom, albeit a popular one is not a simplistic and thus is not explainable in any straitjacketed manner. It requires a deeper understanding of a discursive constructivist approach, the innate charisma of the star, the audience identification with a sacred object of totemic valences and a complementing superlative alter.
Keywords Stars, Discourse, Appeal, Identification, Power, Charisma
Discipline Sociology > Journalism / Media
Published In Volume 2, Issue 3, May-June 2024
Published On 2024-06-02
Cite This The Phenomenon Called Star - Bases of Emergence and Reasons of Popular Identification - Samarpita Ghosh-Ray - AIJMR Volume 2, Issue 3, May-June 2024. DOI 10.62127/aijmr.2024.v02i03.1062
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